BBB4Good is a program that certifies purpose-driven businesses as 'BBB4Good Verified' by evaluating their social impact initiatives. This verification allows consumers to easily identify and support businesses that align with their values. Participating businesses must be BBB Accredited and, upon approval, can showcase the BBB4Good Trustmark. This initiative not only helps consumers find businesses committed to social good but also enables these businesses to distinguish themselves in the market.
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